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What are Digital Marketing Platforms?
Digital Marketing Zero-to-Hero

What are Digital Marketing Platforms?

In the previous article in this series, we discussed channels in digital marketing. Now let’s get some information about the platforms for digital marketing. We will be discussing some digital marketing platforms, types of platform content, and mistakes to avoid.

🔵Digital Marketing Platform:
It refers to the various online channels and spaces that organizations utilize to reach, engage, and interact with their target audience. These online platforms facilitate the creation of digital marketing content which include text, images, videos, and interactive elements, to promote brands, products, or services. 
Digital marketing platforms include social media networks, search engines, email marketing services, websites, mobile apps, and more, each offering distinct opportunities for businesses to connect with their audience and achieve marketing goals.

🔵10 Digital Marketing Platforms:
  1. Social Media Platforms
  2. Search Engines
  3. E-commerce Platform
  4. Affiliate Marketing Platforms
  5. Video-sharing platforms
  6. Email Marketing Platforms
  7. Content Management System (CMS)
  8. Display Advertising Networks
  9. Podcasts Platforms
  10. Online Forums and Communities

The most popular among them is social media platforms because they serve as online communities where users can create profiles, connect with others, and share various forms of content online. Due to widespread popularity and engagement, it has become integral to digital marketing.
Facebook (now meta) is called the leader in this market. It was the first social network to surpass one billion registered accounts and have 2.9 billion (approximately) monthly active users. Meta (formerly Facebook) owns the four biggest social media platforms in the market, which have billions of active monthly users: Facebook, Instagram, WhatsApp, and Messenger.
In the first posts of social gurudeva, we mentioned the total active users of the platform. You can read about that here: Social Media the Way To Grow Your Own Brand  

Top social media platforms in the market:
 Now let’s talk about the top social media platforms that can be helpful for a business to work on and target their customers easily. These social media platforms are the market leaders and dominate the internet with the revolution in the industry. These social media platforms are the ones that are common and easily called out by every second person. They are:
  1. Facebook
  2. Youtube
  3. Instagram
  4. WhatsApp
  5. X (formerly called Twitter)
  6. Linkedin
  7. Snapchat

There are many more social media platforms, including TikTok, Telegram, Reddit, etc. These are the most common names among the social media platforms with a very large user base and activity. You can read about social media on the first post here: Social Media the Way To Grow Your Own Brand
 
Though these platforms have posts that are there for a lifetime, with new technologies and algorithms, they target the users with what we call a recommendation system. Therefore, the timeframe for each post is limited on your feeds so that users can consume most of the content they like.
Below is the timespan for each post on different platforms:
  1. Twitter = 15 minutes
  2. TikTok = 30 mins
  3. Facebook = 6 hours
  4. Instagram = 48 hours
  5. LinkedIn = 24 hours
  6. Youtube = 20 days
  7. Pinterest = 4 months
  8. Blog Posts = Over a year

Probably wondering what this time is? Users might not see the post on these platform just after refreshing it. But for a specific amount of time, the posts will be in your recommendation lists (that means within that time span, the posts can be shown to the user again) until they die for that particular user, and the user won’t see the post again in their lifetime.

🔵5 common mistakes to avoid
When using social media platforms for marketing, we should avoid some mistakes that may lead to a failed campaign or promotion or may affect the overall efforts put into marketing products or services.
So, try to avoid these five subtle mistakes that will harm your marketing efforts.

  1. Inconsistent branding:
Inconsistency in branding, such as using different logos, colors, and messaging across social media profiles, can confuse your audience. Ensure that your branding elements are uniform to create a cohesive and recognizable brand identity.

  1. Ignoring negative comments:
Comments are like your feedback; this will help you understand where you are wrong and what the things are that users are not liking. Ignoring or deleting negative comments or reviews can harm your brand's reputation. Address negative feedback professionally and constructively, showing that you value customer input and are committed to solving issues.

  1. Overlooking Analytics:
Failing to track and analyze social media metrics can lead to missed opportunities. Regularly review analytics to understand what content resonates with your audience, which platforms perform best, and adjust your strategy accordingly.

  1. Overposting or underposting:
Posting too frequently or too infrequently can be detrimental. Overposting can overwhelm your audience, leading to unfollows, while underposting can cause your brand to fade from the newsfeeds of your followers. Find the right posting frequency for your audience and stick to a consistent schedule.

  1. Ignoring trends and updates:
Social media platforms continually evolve. Ignoring the changes can limit your reach. Stay updated on platform trends & adapt your strategy to leverage new features to your advantage.

🔵6 Types of Social Media Content That Drive Most Engagement:
To engage with the audience, there are 6 types of social media content that drive user engagement with your content and give you better results. You might have seen the content online based on these types only, which are:

  1. Entertainment:
Content includes posts showcasing fun holidays, viral videos, relatable jokes and memes, comics, puzzles, contests, and giveaways. These are the most common forms of entertainment, and people love to spend their time enjoying these types of content.

  1. Promotion:
These types of content include client testimonials, webinars, product showcasing, discounts, and services. These are typically for those who run agencies and businesses that promote their brand with the best products and services they offer.

  1. Education:
The most valuable and trendy content is teaching in the online market. Informative blog posts, tips and tricks, industry research, case studies, and live video training contents fall under this category, which is the best form of online valuable/helpful content to consume in today's market.

  1. Conversation:
This type of content includes questions, fill-in-the-blanks, captions, and polis, which lets users engage themselves in the content creator's life.

  1. Connection: 
Contents such as behind-the-scenes, product reviews, employer and customer features, and face-to-face interactions make users feel connected and hooked into the content as if they are living the exact moment. This helps them engage more with the content by getting into the creator's shoes.

  1. Inspiration:
Quotes, facts, and personal success stories have always captivated people and inspired them to be the best version of themselves. Inspirational-type content helps users connect deeply and gives them a feeling of being understood.

Now let’s get some information about some other digital marketing platforms. In the upcoming articles, we will be describing them in an intricate way with a practical use case. For now, let’s see what these platforms are, as mentioned at the top:

🔵Top Search Engines:
There are many search engines online, but the most popular ones commonly used are:
  1. Google
  2. Bing
  3. Qmamu
  4. Yandex

🔵Popular e-commerce Platforms:
For creating e-commerce websites and setting up online stores, there are plenty of good tools online. The most user-friendly are:
  1. Shopify
  2. Woocommerce
  3. Magento 
  4. Weebly

🔵Affiliate Marketing Platform
Affiliate marketing online has a good trend to sell your products or services, and if done via a valid platform, it leads to great results. Some good platforms include:
  1. Amazon affiliates
  2. ShareASale
  3. Click Bank
  4. Impact Radius

🔵Video Sharing Platform
Video is the most commonly consumed content in today’s era. most popular and common platforms with large userbase are:
  1. Youtube
  2. Vimeo
  3. Dailymotion
  4. Vevo

🔵Email Marketing Platforms
Creating a funnel via email is an old but gold digital marketing way. Today, email marketing seems easy with the latest tools online, which helps ease the email marketing campaign and generate leads. Some of the online tools platforms are:
  1. Mailchimp
  2. AWeber
  3. MailerLite
  4. iContact

🔵Content Management System
Setting up an online presence for your business, brand or online product is a must for authenticity and credibility online. Some of the popular content management systems for setting up an online website are:
  1. Wordpress
  2. Drupal
  3. Joomla
  4. Magento

🔵Display Advertising Network
To expand and market your business online through a paid channel, some of the online marketing products that are very well targeted to the audience due to their vast user base are:
  1. Google Display Network
  2. Facebook Audience Network
  3. AdRoll
  4. Taboola
  5. OLX (Classified Ads)
  6. Quikr (Classified Ads)

🔵Podcasts Network
Podcasts have gained popularity for 5 years, and most people try to consume the valuable content by listening rather than watching. Some of the common and most used podcast network platforms used to distribute the content are:
  1. Apple Podcasts
  2. Spotify
  3. Google Podcasts
  4. Stitcher
 
🔵Online Forums and Communities
Online forums have been the place for discussions and getting valuable feedback from other community members who are experiencing the same feeling. People love to discuss topics and relatable ideas and get the correct information. 
  1. Quora
  2. Reddit
  3. Discord
  4. Facebook Groups

This was all about the digital marketing platforms that can be used to market business products or services. With the help of these platforms, better marketing can be done in the digital world. In the near future, we are going to discuss each platform separately, including its practical usage and how to use it to get better results. We will be teaching in intricate detail how these platforms work and how to use them wisely.

#digitalmarketing #ads #shopify #ecommerce #socialmedia #platforms #emails #searchengine #google #facebook #content #youtube #video #education #education #podcasts

Last Updated: Sep 07, 2024
Tags: #digitalmarketing #ads #shopify #ecommerce #socialmedia #platforms #emails #searchengine #google #facebook #content #youtube #video #education #podcasts Category: Internet & Media World Wide Learning
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Social Gurudeva Social Gurudeva
@socialgurudeva
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